I went to the Apple Store over lunch to pick up a new iPod Classic (because my old one is dead and I have some long flights – Vegas, Amsterdam – coming up), when a guy in his mid-twenties approached me while I was walking around the store and asked, “Are you Jason Mulgrew?”

Now, this doesn’t happen a lot. But over the course of my “illustrious” “career,” it definitely has happened more than it should have (let’s say more than thirty times but less than fifty times). And I’ve never known the appropriate way to respond.

That is, until it came to me in the Apple Store.

“Me? Yeah, I wish!” [a beat] “No, but seriously, I am Jason Mulgrew.”

I think this is what I’m going with from now on.